NEWS RELEASE
30 January 2009
BRUTOX – THE NEW BOTOX
FORGET Botox and Sweatox, for there’s a new
trend emerging in the usage of the anti-ageing jab – Brutox -
Botox to prevent Bruxism
(teeth grinding).
Figures released by the UK’s largest cosmetic
surgical and non-surgical provider, Transform, show a massive 50%
increase* in the number of patients requesting Botox to relieve the
jaw tension and pain associated with teeth grinding.
When injected into facial muscles afflicted
with soreness and discomfort, Botox relieves TMJ (temporo-mandibular joint) and
jaw tension for many patients. The injections work by preventing
muscles from engaging in unconscious jaw movement, eliminating
headaches, and, in severe case of stress, even minimize
lock-jaw.
Transform can reveal that it’s Britain’s men,
aged 35-45, living in London who are most likely to request this
treatment although its clinics have treated women too. Those
patients have cited a rise in stress levels due to financial stress
and job worries as the reason for their increased and unbearable
teeth grinding. And their constant jaw-grinding has caused problems
in relationships with partners kept awake by the noise.
Gwen Davies, Head of Non-Surgical at
Transform, comments, “Transform has been using Botox to treat chronic teeth grinding
successfully. Brutox, as we’re calling it, is very quick,
straightforward and can be very effective. Most patients experience
noticeable improvement within two to three days of their first
treatment.
And it’s not just relief from jaw pain, tension and headaches, that
our patients experience. Some are also noticing a dramatic change
in the appearance of their lower face. The square, severe look
softened into a more normal and aesthetically pleasing jaw
line.
“Some patients have also reported a marked
reduction in their general stress level as their grinding gradually
comes to a halt. Breaking the habit of Bruxism allows patients to
relax and enjoy life.
“However, it’s important to state that Brutox
is a very specialist procedure and should only be undertaken by
experienced practitioners.”
For more information please call Sasha Blake @ Brazen PR on
T: 0161 923 4994 M: 07809 554 333 or E: sasha@brazenpr.com
Editors Notes
• *50% increase in number of patients in January 2008 compared
to previous year
• Transform Cosmetic Surgery Group is Britain's largest and most
popular cosmetic surgery group network with over 30 years
experience and 24 clinics across the UK
• Transform offer a comprehensive and extensive post-operative
care programme, which is included in the cost of the treatments.
The programme serves to ensure that recovery is as swift and
problem free as possible.
• Transform work with highly qualified and specialist cosmetic
surgeons and nursing staff.
• Transform is a member of the Covenant Healthcare Group
• www.transforminglives.co.uk