NEWS RELEASE
30 September 2008
BOTOX GRANNIES
A NEW trend has been noted by staff at
Transform cosmetic surgery clinics up and down the country – more
and more women over 60 are having non-surgical treatments including
Botox, fillers and skin
treatments.
Encouraged by their daughters and the
increasing high profiles of amazing looking celebrities who are in
their 60s and 70s, such as Joan Collins, Jane Seymour and Lulu,
Great Britain’s Botox Grannies are driving a new demand for
non-surgical treatments.
Transform Cosmetic Surgery, the UK’s leading
cosmetic surgery and non surgical provider, has noticed the number
of Botox Grannies double in the last two years and claims the over
60s now account for over a sixth of all Botox treatments carried out at the clinics
nationwide.
This group of recently retired have more
disposable income than ever before and coupled with the increasing
profile and popularity of cosmetic surgery and non-surgical treatments many
women are wondering why they shouldn’t treat themselves and ensure
they look good in their twilight years.
Recent photos of Helen Mirren looking amazing
in her red bikini have also fuelled the demand for both
non-surgical and surgical treatments. Other figures released by
Transform Cosmetic Surgery show that the number of breast augmentations
and face lifts among
this generation have both increased by a third on the previous
year.
Gwen Davies, non-surgical manager at Transform
Cosmetic Surgery explains the benefits of Botox for the over 60s: “There are two types of
older women who want to have Botox and fillers: those who have been
having treatments subtly for the past 15 years and just want to
look fresh and age slowly, and those who are just discovering the
benefits. Botox is not a magic cure for deep wrinkles but it can
soften lines around the eyes and mouth which can have a fantastic
freshening effect on the face.
“Women over 60 who are having treatments tend
to be more discreet about what they have done in comparison to
their younger counter parts. Women who have looked after themselves
and already have good skin would benefit from Botox the most. A small amount of Botox can have
a wonderful effect on their appearance and self-confidence.”
Says Shami Thomas from Transform: “The number
of procedures carried out is continuously rising, even during the
credit crunch people still want to look good and are sill happy to
spend money on their appearance. People are now living longer than
ever before and there are so many high profile older actresses that
women want the same effects at home.
“Many older celebrities are also very open
about the work they have had done so it is only helping to increase
the confidence of potential patients about becoming a British Botox
Granny.”
For more information please contact Peter or Sasha at
Brazen PR on T: 0161 923 4994 or M: 07974323047 or E: peter@brazenpr.com
Editors Notes
• 2007 - 8% of all Transform’s Botox
patients were over 60
• 2008 - 14% of all Transform’s Botox patients are over 60 (to
date)
• Breast augmentations for the over 60s have increased by 31%
between 2007 and 2008
• Face lifts for the over 60s have increased by 35% between 2007
and 2008
• Transform Cosmetic Surgery Group is Britain's largest and most
popular cosmetic surgery group network with over 30 years
experience and 26 clinics across the UK
• Transform offer a comprehensive and extensive post-operative
care programme, which is included in the cost of the treatments.
The programme serves to ensure that recovery is as swift and
problem free as possible.
• Transform work with highly qualified and specialist cosmetic
surgeons and nursing staff.
• Transform is a member of the Covenant Healthcare Group
• http://www.transforminglives.co.uk/
For more information please call Sasha Blake or Emma Trimble @
Brazen PR on 0161 923 4994 or email Sasha@brazenpr.com or
emmat@brazenpr.com