29-11-2019

Do It For You: How do you feel about cosmetic surgery?

Do It For You: How do you feel about cosmetic surgery?

Our Do It For You campaign recognises that cosmetic surgery is a topic which everyone seems to have an opinion on, positive and negative.

When it comes to something as personal as your face or body, it can be challenging when we are sometimes faced with judgement for making the decision to do something for ourselves.

Whilst cosmetic surgery can be hugely empowering especially if it is something that has been on your mind for years, it’s fair to say that not everyone is so accepting. For some of us, the stigma of having had a cosmetic surgery procedure can be very real. Fake, plastic, unnatural and vain being just a few of the misconceptions that people might have.

In our campaign, we asked members of the public what their thoughts are on cosmetic surgery, and they then had the opportunity to meet a handful of our Transform customers.


Featured in our campaign, for our transgender customer Markie, having cosmetic surgery was something that helped her feel complete as a woman and for Emma who had a breast augmentation, it enabled her to feel more comfortable in her own skin. It’s more than just vanity. Whilst there is still work to do in breaking down barriers and tackling the stigma of cosmetic surgery head-on.

Let’s consider just a few of the most common preconceptions that still exist:


“Cosmetic surgery makes you look fake or plastic”

Many of our customers want to make positive changes which they believe enhances their natural beauty, rather than to look like someone entirely new.

Yes, it’s true to say that there are certain more traditional cosmetic techniques can produce an unnatural look, many forms of cosmetic surgery can look entirely natural. Of course, if you know someone well, you’ll be able to tell the difference following even a subtle surgical procedure, but the same can’t be said for everyone.

‘Fake’ and ‘plastic’ can be unfairly associated with breast surgery in particular. Many providers offer both round implants as well as teardrop-shaped implants that can be placed over or under the muscle depending on the look you want to achieve. Teardrop implants are becoming more and more popular as they closely follow the silhouette of a natural breast and can look very natural and often completely undetectable.

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“You’ve had cosmetic surgery for someone else”

From boob jobs to liposuction, one of the first assumptions that many people make about cosmetic surgery is that it’s to please someone else.

It’s paramount that you are undertaking surgery for the right reasons and that it is your choice and nobody’s else. What you choose to do with your face and body is your prerogative. You should always make sure that you are fully informed about the procedure you are considering, including any potential risks and that you have taken time to really think about it and what it means for you. Whatever your specific reasons might be, make sure that it is fundamentally for you.

“Cosmetic surgery takes years to save up for”

While often we think of cosmetic surgery as something only reality stars, influencers and celebs have access to, this simply isn’t the case.

Many providers offer affordable payment options to patients, making it easier to pay for surgery in a way that suits you. We understand that your decision to go ahead with high-quality cosmetic surgery shouldn’t be restricted by cost. That’s why we’ve made it easy to spread the cost of your treatment with our flexible payment options to suit you. Affordable finance is available for procedures costing £1,000 or more. You can pay a minimum deposit of £500 and choose either 12 monthly interest-free payments or spreading the cost over five years.


“If you’ve had cosmetic surgery, you must be vain”

We believe that deciding to undergo a cosmetic procedure is first and foremost a way to feel more comfortable about ourselves and the way we look, and that doesn’t make us vain.

Realistically, cosmetic surgery could be an option for anyone. Whether it’s creating a smoother appearance to your skin, adding definition to your face or reducing an area of fat on your body, there is a wide range of different procedures available. Cosmetic surgery doesn’t have a ‘type’, and men and women of all ages and professions have cosmetic procedures. Let’s kill the idea that it is vain to invest in helping yourself to enjoy your appearance.

It is also important that you have a realistic understanding of the results you are likely to achieve. In a consultation with one of our expert surgeons, you can discuss the look you are hoping to achieve, and they will be able to provide guidance on what the treatment outcome is likely to be. They can even show you before and after examples of their work, so you know what you might expect.

While there are many misconceptions and a great deal of confusion surrounding what cosmetic surgery means, or what it looks like, one thing is clear: if you think that investing in cosmetic surgery could be right for you, then it’s worth investigating.  

Our message is simple: Do It For You. Always.

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