Women’s perception of their appearance is changing, and new research from Transform has found that they spend more than two weeks each year editing photos of themselves for social media – as clinics see a rise in ‘selfie surgery’ requests.

Social media has become a part of everyday life for most under 30s and popular app Snapchat has become the one to watch – with 2016 seeing a phenomenal growth in this particular platform, with 100 million daily active users and over 9,000 snaps shared per second.

With the rise in popularity of selfies comes the added pressure to look our best at all times. Women between the ages of 18-30 take on average 16 photos before they’re happy to begin editing just one for uploading to social platforms.

This pressure to look good has been amplified by the use of photo editing apps becoming so accessible to us and most are free of charge. To add to this, Snapchat recently released brand new filters, which use face recognition technology to create fun overlays on selfies, as well as filters to ‘perfect’. They can eliminate imperfections, add make up and apply contouring effects to ‘improve’ and ‘streamline’ the appearance of the face. These filters give Snapchatters the chance to see what their face could potentially look like if they did undergo a procedure.

Filters appear to particularly affect women thinking about rhinoplasty, due to the prominence of the nose and its influence on facial profile. Since the launch of the Snapchat’s beauty filters, Transform has seen a 36% rise in Rhinoplasty enquiries.

Patients who feel unhappy with their facial appearance have even spoken of using filters such as the ‘Dog Filter’, which covers the user’s face behind a cartoon dog, to hide aspects of their face pre surgery.

When it comes to the consultation process, both our patient advisors and surgeons have noticed a huge increase this year in patients referencing social media, with 1 out of 10 women below the age of 30 reference Snapchat or Instagram in their consultations and 1 out of 3 women below the age of 30 reference ‘selfies’ in their facial surgical/non surgical consultations.

The number of non-surgical procedures carried out has also increased steadily, with the amount of lip filler and Botox treatments performed growing year-on-year.

Here at Transform, we encourage patients to spend a lot of time researching any potential surgical or non-surgical procedure, and to ensure they’re seeking advice of professional, experienced providers – as cosmetic procedures are not as temporary as a Snapchat filter.