Kim Kardashian West – previously the champion of a more-is-more look – did a complete 180 last summer by announcing she was finished with contouring.

Despite singlehandedly setting off the worldwide highlighting revolution, non-touring is apparently the name of the game for beauty in 2017.

Her recent return to Instagram is proof of her commitment to an understated fashion profile. Swapping volumised locks and glitzy Balmain for a more natural sweatshirt and stilettos combo, demure family-orientated pics show a softer side to the reality star.

The non-touring basics

It’s welcome news for those of us who regularly sacrifice morning grooming time for an extra 15 minutes of snoozing.

No more will we have to hide our makeup free faces behind hastily dry shampooed hair. Instead, we’re simply following the lead of one of the world’s most stylish women and embracing our natural beauty.

But non-touring doesn’t mean we have to completely ditch life-saving under-eye concealers and mascara.

The trick is to forgo heavy contouring and practise a lighter touch when it comes to highlighting and shadowing. Speaking with Glamour, Kim’s long-time makeup artist Mario Dedivanovic suggests swapping thick powder foundations for a creamier substitute and softening your brows.

Understanding skincare fundamentals

But natural beauty isn’t always so easy to embrace, especially at this time of year when the harsh winter weather can cause dry and irritated skin to flare up.

And feeling less than confident about the appearance of your skin will leave 2017’s trend for softer makeup sounding like a nightmare.

Although you can still effectively cover problem areas with lighter concealers and foundations, to rock nontouring with Kardashian-esque confidence it’s time to get to grips with skincare fundamentals.

Start from the inside out by increasing your water intake to at least 1.6 litres per day – it’s nature’s best tool for fresh, hydrated skin.

Then make applying moisturiser a constant part of your daily routine.

We recommend going for a brand packed full of nourishing, botanical ingredients, like our Epionce range. From cleansers to masks and lotions, all have been designed to soothe, repair and strengthen your skin.

An extra boost with the Transform specialists

We also offer a variety of facial treatments designed to leave your skin looking fresh, bright and full of life, giving you the perfect base for spot-on non-touring.

Our microdermabrasion procedures, for instance, remove dead skin cells, revealing a more radiant and rejuvenated you. A course of treatments can smooth out fine lines and wrinkles, leaving you with a fresh complexion you’ll be happy to flaunt.

As well as the latest skincare products and techniques, our experts have over 40 years of experience delivering results.

Keen to learn more? Get in touch and take advantage of our free consultations to discover how we can help you nail this year’s natural beauty look.