Our marketing code of conduct includes a commitment to use unaltered images and to only use Transform patients in advertising.

We are calling on the industry to raise standards in advertising and marketing to ensure patients aren’t misled or badly advised as a result of sharp practices employed by some practitioners within the industry.

We have published a Marketing Code of Practice including self-imposed guidelines not to alter images in order to give an unrealistic impression of a surgical outcome and only using real patients in our advertising.

The recent Department of Health review of the cosmetic surgery and non-surgical treatments industry led by Professor Sir Bruce Keogh criticised “highly misleading” advertising and marketing practices and called for tougher controls over the marketing of surgical procedures.

Harvey Ainley, CEO, Transform Medical Group, commented: “Keogh was positive but it could have gone further and the industry shouldn’t sit around waiting for new regulation to come into force. Cosmetic surgery is a rapidly growing industry and it is vital that its sense of ethics and responsibility grows along with its size. As part of that, all providers need to make sure they market themselves in an ethical manner and review their standards on an ongoing basis.”

Our Marketing Code of Practice is in line with the commitments we made in the Clear Patient Charter, 2012. As part of this Charter, we publish surgeon qualifications and procedure data including revision rates, infection levels and results of external inspections from The Care Quality Commission on www.transformclear.co.uk.