The quest for a ‘designer vagina’ has intensified, with labiaplasty and vaginoplasty amongst the UK’s fastest growing cosmetic surgery procedures.

Here at Transform, we have witnessed a 45 per cent increase in enquiries for gynaecological surgery since 2010. And while the enquiries have gone up, the age is coming down, with the average age of patients dropping from 35.9 in 2010 to 28.8 this year.

  • 45 per cent growth in women enquiring about labiaplasty and vaginoplasty procedures since 2010
  • Patients are getting younger, from an average age of 35 in 2010 to 28 in 2013

Labiaplasty is a surgical procedure to reduce the size of, or reshape, the labia minora – either for medical or aesthetic reasons – while vaginoplasty ‘tightens’ the vagina, a procedure that is particularly popular among women who have given birth.

Shami Thomas from Transform Cosmetic Surgery, says: “Labiaplasty can be a helpful treatment for women with enlarged labia minora who suffer from physical discomfort, hygiene issues or functional problems during sexual intercourse. Interestingly we see many mothers coming to us for these types of procedures after having had children, and they currently account for nearly half of all patients either having a vaginoplasty or labiaplasty.  

“We put the increase in enquiries down to a growing awareness of the availability of the surgery and a desire among women to look and feel their best. TV shows such as Channel 4’s Embarrassing Bodies has raised awareness of the treatments available to women.  Some of our patients come to us following a referral from their GP whereas others simply want to improve the way they feel about their body and find that surgery can help them. For many women, this is empowering and can improve their confidence and overall wellbeing.

“Any form of gynaecological procedure is extremely personal and sensitive. We offer full and thorough consultations and as well as unrivalled post-operative care to ensure patients understand the procedure and have realistic expectations. 

“Female genitalia varies from person to person so there is no ‘normal’ or ‘standard’ shape but we find that many women want to improve their enjoyment of sexual intercourse, reduce embarrassment and emotional or physical discomfort and to boost their self-esteem and confidence”.