Our very own Marketing Director, Steven Taylor, talks to Marketing Week regarding the concerns and issues facing the UK cosmetic surgery sector in the wake of the PIP crisis and the recent Keogh Report.
Here at Transform we have launched our very own Marketing Code of Conduct to help lead and restore the reputation of the UK industry – the code includes plans to only use real patients in any advertising or promotional materials and to never to use celebrities to endorse any treatments or procedures.
Steven Taylor also veers into Apprentice territory, commenting on this year’s winner, Leah Totten and her ambitious plans to launch a chain of non surgical clinics alongside Sir Lord Sugar. She’s been hit by recent claims of not having enough medical and industry experience to enter the non surgical market and has been involved in several industry ‘Twitter spats’.
To access the full Marketing Week article, please click here