The ‘Dash Effect’ is gathering pace as British beauty lovers attempt to emulate the looks of the Kardashian family clan. Here at Transform, we have seen a 73% increase in enquiries from patients citing Kardashian family members as inspiration.

When Kylie Jenner fessed up to having lip fillers in May of this year – we saw a 700% rise in web enquiries overnight.

Mark Norfolk, Clinical Director at Transform comments: “The likes of the Kardashians have had such an influence on people from the way they dress and look and so have created a cult following, and we have seen this filter through to our enquiries. For example, our 54% increase in enquiries for buttock enhancements, inspired by the likes of Kim and Khloe, has been a key reason for us looking at offering fat transfer surgery in the near future.

“No one could have predicted the effect Kylie would have on the world-wide lip filler market, undoubtedly she is the industry’s new poster girl for this treatment.

“It’s interesting to see the influence these stars have on Brits today, we’ve never known anything like it – the Kardashian family has done more for cosmetic surgery than anyone previously. They openly talk about treatments, are filmed whilst having procedures and are unashamedly obsessed with looking their best at all times.

“Fans and viewers can see the results of the treatments and procedures they’ve all had for themselves – the Kardashians have lifted some of the taboos and stigmas associated with surgery and non surgical treatments and shown the world, the great results these procedures can deliver.”