“Commercial awareness is the key to any role. Make sure that you read any press about the brand - both consumer and trade.” Jack Maddix
At Transform we offer internships to graduates on their placement years.
A candidate of late was Jack Maddix, 26, who after applying for over twenty jobs was successful in securing an annual internship with Transform, following an in depth interview process.
Following his placement year, Jack went on to graduate from Sheffield Hallam University before returning as permanent Marketing Co-ordinator for Transform.
Here we share details on how Jack came to secure his placement, and what advice he has for graduates applying for industrial placement.
At sixthform in the Midlands, Jack studied A-Levels in English Language and Literature, Business Studies, Media Studies and Psychology.
He was a student at Sheffield Hallam University from 2010 to 2014 and studied a BA (hons) degree in Marketing. The course was broad, covering marketing areas such as advertising, consumer psychology and strategies as well as business-orientated topics including finance, economics and supply chain.
Jack’s out of office time is spent with friends and family and looking after his two nephews. He also enjoys listening to house music, enjoying a mojito or two, eating out, watching documentaries and reading fictional books.
Taking an interest in the Cosmetic Surgery Industry
Jack’s interest in the cosmetic surgery industry initially began at home: “I recall watching ‘Cosmetic Surgery Live’ when I was younger. It was a trashy Channel 5 programme presented by Vanessa Feltz. My family couldn’t bear to watch it but I found it fascinating seeing the procedures and the results it could produce.”
Jack contacted several businesses before coming across the Transform vacancy posted on SHU’s placement vacancy website. He had an awareness of the company, and was drawn by the fact that Transform is the longest established cosmetic surgery provider in the country.
Having previously endured laser eye surgery himself, Jack had an understanding of the journey patients make from researching providers, consultation, surgery itself, through to aftercare. Based on his personal experience and interest in the field, Jack felt the industry would be an interesting start to his marketing career!
Application and Interview Process
Jack was invited to a face-to-face interview with Transform’smarketing managers, and came armed with a specially created portfolio. This was split into two sections: one included examples of his academic work and the other detailed his research.
Jack was also requested to write a press release for a new product launch and to draw a sheep (!).So good was the sheep, that Jack received a phone call telling him he had been successful and the placement was his!
How was the Internship Structured?
Jack’s role title was ‘PR & Marketing Executive’ whilst on placement. The main focus of the role was to assist the Marketing Project Manager. Jack saw marketing disciplines working together to reach the final output, and was the first point of contact within the marketing department for clinic and hospital.
Jack supported his line manager through the update of literature and selling tools. He undertook research projects with customers and staff, and supported photoshoots and filming projects. On top of that, Jack managed the marketing support for clinic events as well as establishing a monthly non-surgical offers programme.
“It’s a small team with a substantial workload so it was pretty close-knit.”Jack Maddix.
The team needed Jack’s support as much as he needed them to learn from and to make sure his contributions were worthwhile.
Jack’s current role is ‘Marketing Co-ordinator’ which means he is responsible for co-ordinating activity in line with briefing media buyers, working through creative concepts, liaising with the internal PR agency andworking closely with the Digital Manager.
Whilst Jack was on his placement, the marketing team did a number of photoshoots with Transform patients for brochures and the website, and a press day where patients shared their stories with journalists: “It was inspiring to meet people who have had the courage to act on a life-changing decision.”
A major challenge of the internship was trying to understand the number of ‘products’ that Transform offer. As a marketer, it’s essential to understand what is being marketed and the target audience ranges.
Jack is keen to recommend working at Transform to his university friends:“It’s exciting to work for a national, well-established brand. Transform has a real ‘family’ culture, and a number of colleagues have been in the company for years.”
Advice for Marketing Interns and Graduates by Jack Maddix
From intern to employee, Jack has some handy advice for interns and graduates looking to secure a placement:
Build your experience
- Make sure you get as much experience as possible in the same or similar environment to give you an advantage.
- This can also help you to make a choice over the type of career you might enjoy long-term; such as between client side and agency.
Do your research
- Commercial awareness is the key to any role. Make sure that you read any press about the brand – both consumer and trade.
- For social media content, look at what brands in other categories are doing, and make sure you check all social media channels (Twitter, Facebook etc.)
Tailor your application
- The application should highlight key achievements that are relevant to the role, demonstrate passion for the industry, and be tailored specifically to the role and employer.
Don’t give up
- When you are applying for internships and jobs, don’t be put off if you don’t feel fully competent about being able to complete tasks in the job description. Get yourself on LinkedIn and start to build your professional network for employers looking.
For more information about working at Transform, head over to our Careers page.