" A rose by any other name would smell just as sweet" is perhaps one of Shakespeare’s most quoted lines, but what was unlucky-in-love Juliet really talking about?

It is often said that the name of something doesn’t really affect what it is. After all, a breast implant is a breast implant but it could easily have been called something else! In Ms Capulet’s case, she is professing that it does not matter that her lover Romeo is from the rival Montague family.

So perhaps a name doesn’t affect what something is, or who someone is. But in the star-crossed lovers’ case, it’s the value a name holds, rather than the name itself.  

Have you heard of the iconic actress Norma Jean Mortenson? How about the multi-million record selling musicians Robyn Fenty or Katheryn Elizabeth Hudson? No? We didn't think so. And would they be as famous as they are if they'd worked throughout their careers using their birth names? Perhaps not? (Now there's a clue for you!).

But what’s all this got to do with cosmetic surgery and non-surgical treatments?!

Traditionally at Transform, we've always referred to the treatments we offer that aren't surgical, as exactly that: 'non-surgical'. Line and wrinkle treatments, laser hair removal and lip fillers have all come under this collective title because they don't require the use of a scalpel; you don't visit the operating theatre and your treatment isn't carried out by a surgeon. However, therein lies a fundamental issue: 'non-surgical' says what it's not, but it doesn't say exactly what it is!

We'd like to introduce you to Skincare Treatments from Transform. Why? Because it says what it is: procedures that look after and make the most of your skin. Throughout the next few months you’ll see Skincare Treatments from Transform more and more: throughout our website, our brochures and in our clinics.

In case you were wondering, they are Marilyn Monroe, Rihanna and Katy Perry, respectively. And Transform won’t be changing what we offer, of course; but sometimes a change of name, really is more than a change of name.