Full luscious lips and Kylie Jenner go hand in hand.

The transformation her lips have been through and the unbelievable influence she wields in this area intrigues us to no end.

With lip fillers more popular than ever, we look into the ‘Kylie Jenner phenomenon’ and explore how she single handily influenced a worldwide interest in lip filler treatments and capitalised on this with the launching of her very own lip kits.

When Kylie first started stepping out with a sizeable pout, she initially denied having any lip filler treatment despite the intense media speculation.

Instead she claimed that her fuller lips were down to pinching and squeezing them until she achieved the perfect pout, ouch. She then, allegedly, followed this up by over-lining her lips to create the pout she’s famous for.

This didn’t really wash well with journalists and beauty specialists alike who were very critical and sceptical about her claims.

Eventually after mounting pressure, last year Kylie admitted to having non surgical treatments saying ‘I have had temporary lip fillers. It’s just something that I wanted to do’.

With 76.4 million followers on Instagram alone, Kylie is one of the most in demand celebrities of recent times and it’s no surprise that here at Transform, we saw a 700% rise in web enquiries overnight following Kylie’s confession.

She has since gone on to become the most referenced celebrity in patient’s consultations.

The Kardashian family have never been ones to shy away from the needle or scalpel and are heavily credited with setting surgical trends - buttock lifts and fat transfer procedures being the most obvious.

However, it seems trends are shifting as surgeons are now being inundated with requests for lip enhancements suggesting the focus has shifted from the older sisters to the new, fresh members of the Kardashian/Jenner clan.

Post confession, Kylie monopolised on the intrigue into her appearance by launching her hugely successful line of lip kits. The demand for the lip kits is unprecedented with the kits regularly showing as sold out online.

Lip fillers are great for volumising and plumping up naturally thin or thinning lips. For some, it can dramatically change their appearance as in Kylie’s case.

We offer the Juvederm range of fillers and only work with highly skilled and experienced injectors – find out more.